As coronavirus cases in the United States continue to wane, the lasting effects of the pandemic can be good news for certain sectors of the travel industry. Over the past 15 months, American travel behaviors have clearly changed—including where travelers stay during their overnight trips. In fact, at the beginning of May 2021, […]
Despite many finding their fellow travelers irritating, Memorial Day trips boosted travel comfort & confidence, and now a pandemic record-breaking 80% of Americans say they are in a travel ready state-of-mind. To capitalize on this heightened readiness, marketers would be wise to reach travelers with advertising that is honest, friendly and big on fun. IMPORTANT: […]
A personal reflection in response to Destination Analysts’ June 1st, 2021 panel discussion with LGBTQIA travelers, by David Reichbach, Senior Director of Analytics & Data Security at Destination Analysts. Note: Views expressed here belong to David Reichbach and do not necessarily represent those of other Destination Analysts staff or the company itself. […]
With COVID-19’s impact on American travel sentiment plummeting and summer travel demand healthy, the majority say they are ready for large events like concerts and festivals—especially if they are outdoors: Yet expectations for destinations to take pandemic precautions remain, both across the U.S. and among younger travelers. IMPORTANT: These findings are brought to you from […]
As part of Destination Analysts’ ongoing traveling consumer panel series, our industry update webinar on May 11th was followed by an important discussion with LatinX travelers from around the U.S. Moderated by Melissa Elkins, Destination Analysts’ Director of Research, this conversation explored these travelers’ unique perspectives and how their personal experiences impact their travel […]
Important momentum towards recovery has occurred for some of the travel industry’s hardest hit segments, including international, convention and urban tourism. However, many traveling consumers are experiencing travel in a way that still appears far from normal. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced […]
As COVID worries dip, concerns about gas, travel prices and the economy are on the rise. Meanwhile, this summer certainly won’t look like the last one, as Americans are planning a broader range of trip-experiences. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any […]
Despite the excitement driving the return to normalcy, travel marketers would be wise to factor in the more lasting effects of the pandemic on travelers’ attitudes, and thus consequent behaviors. Many travelers report that the pandemic has changed them, leaving them more budget and safety conscious, and generally more on their guard. Even with the […]
It was yet another record week for consumer sentiment in travel’s recovery. However, despite acknowledgement of the strong travel demand this summer, many are likely to find that travel prices don’t match their discount-oriented expectations. IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any […]
It is no secret that the coronavirus pandemic has crushed the hospitality industry. Hotels especially suffered a devastating blow, with many of them struggling for survival. According to the American Hotel & Lodging Association, hotels were one of the first industries affected by the pandemic after travel was forced to a halt in […]