As a travel marketer, are you thinking enough about Gen Z? This generation of consumers is coming of age as travelers and could soon represent a significant share of travel spending—especially if our industry can get them hooked on travel (the way we did Millennials).
Members of this generation were born after 1996 and are distinguished as complete digital natives who freely share their opinions on social and political issues. Like all other generations, they are heavily impacted by the global pandemic we are living through.
To learn more about this unique generation of travelers and how travel can be marketed to them, Destination Analysts’ President & CEO interviewed a panel of Gen Zers in December 2020. You can watch the discussion in this video and find our key takeaways below.
What We Learned:
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