There’s no doubt that marketing a destination is a complex undertaking. And with the advent of the COVID-19 pandemic, developing a successful destination marketing strategy came with added challenges. With a second pandemic Spring Break season upon us and a current 14.9% of American travelers who will travel specifically for Spring Break this year, we wanted to hear from traveler marketers from some of the most in-demand Spring Break destinations.
As part of our March 16th industry update webinar, Katie Parrish, Marketing Intelligence Analyst at Gulf Shores & Orange Beach Tourism, Leroy Bridges, Vice President of Digital & Communications at Visit St. Pete/Clearwater, Maria Henson, Senior Manager of Market Research & Insights at Visit Orlando and Terence Concannon, President & CEO of Go Lake Havasu joined a fascinating panel discussion led by Destination Analysts’ President & CEO, Erin Francis-Cummings.
You can watch the discussion on valuable lessons about planning for visitors while pandemic safety remains top-of-mind and how safe travel is being marketed right now in this video and find our key takeaways below.