Traveler Profile: Wine Enthusiasts | Destination Analysts
Overall, 11.4 percent of traveling Americans describe themselves as being “passionate” about wine. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel businesses and winery regions that market to this group, it is more important than ever to understand how they think and act in this quickly changing environment. Destination Analysts’ Passion Profile Study: Wine Enthusiasts is your go-to resource for critical insights about the America’s traveling wine lovers. We’ve recently surveyed a random sample over 45,121 adult Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. The focus here is on the wine enthusiast, defined as a traveler with an extremely high degree of interest (or passion for) wine.
Insights on Wine Enthusiasts Include:
About the Report:
By purchasing this study you also receive access to a powerful online dashboard tool that will give you the power to look far beyond the topline. This dashboard will allow you to dig deeper, dynamically filtering your results in many ways (e.g., demographics, travel behaviors, etc.)