Traveler Profile: Long-Haul/Overnight Hikers | Destination Analysts
Overall, 8.9 percent of traveling Americans describe themselves as being “passionate” about long haul or overnight hiking. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel destinations marketing outdoor experiences, it is more important than ever to understand how these travelers think and act in this quickly changing environment. Destination Analysts’ Passion Profile Study: Long-Haul/Overnight Hikers is your go-to resource for critical insights about these American traveling outdoors people. We’ve recently surveyed a random sample over 15,700 adult Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. The focus here is on the day hike enthusiast, defined as a traveler with an extremely high degree of interest (or passion for) longer hiking hike experiences.