Traveler Profile: Craft Beer Enthusiasts | Destination Analysts
Over the last decade, the number of craft breweries in the United States has grown quickly and has reached nearly 9,000. With this growth, many destinations have found themselves with a new and interesting product to promote, beer tourism. But how big is this market? Overall, 9.0 percent of traveling Americans describe themselves as being “passionate” about craft beers. This report profiles the opinions and trip behaviors of this unique and interesting group of travelers. For travel businesses and destinations that market to this group, it is more important than ever to understand how they think and act in this quickly changing environment. Destination Analysts’ Passion Profile Study: Craft Beer Enthusiasts is your go-to resource for critical insights about the America’s traveling Craft Beer Enthusiasts. We’ve recently surveyed a random sample over 15,700 adult Americans to identify travelers with an extremely high degree of interest in (a passion for) a variety of important travel activities. The focus here is on the Craft Beer Enthusiast, defined as a traveler with an extremely high degree of interest (or passion for) in craft beer.