Home
About
- Clients
- Key Staff
- Press
Research
Speaking
- Keynote Topics
- Speakers
Traveler Studies
Client Successes
Insights & Updates
- Blog
- Video Series
Contact
Search
Menu Menu

Blog - Latest News

You are here: Home1 / Sonoma County Website User Survey Sweepstakes2 / Update on American Travel Trends & Sentiment—Week of January 17th: The Dichotomy of this Virus & Travel3 / Multiracial,Friends,With,Face,Mask,After,Lockdown,Reopen,-,New

Multiracial,Friends,With,Face,Mask,After,Lockdown,Reopen,-,New

January 17, 2022/by Destination Analysts

https://www.destinationanalysts.com/wp-content/uploads/2023/02/rsz_1da_logo_header.png 0 0 Destination Analysts https://www.destinationanalysts.com/wp-content/uploads/2023/02/rsz_1da_logo_header.png Destination Analysts2022-01-17 06:26:012022-01-17 06:26:01Multiracial,Friends,With,Face,Mask,After,Lockdown,Reopen,-,New

Pages

MONTEREY COUNTY VISITOR SURVEY SWEEPSTAKES RULES
2015 Louder Than Life Attendee Survey Sweepstakes
2016 Santa Barbara Lodging Guest Survey Sweepstakes
2017 MONTEREY COUNTY VISITOR SURVEY SWEEPSTAKES RULES
2017/18 West Hollywood Visitor Survey Sweepstakes
2018 Destination DC Email Audience Survey – Sweepstakes
2018 Wichita Hotel Guest Survey Sweepstakes
2018 WILLAMETTE CUSTOMER SURVEY SWEEPSTAKES RULES
2018/19 Santa Monica Website Intercept Survey Sweepstakes
2021 Wyoming Travel Guide Survey Sweepstakes
Advertising Strategy
Aftershock Festival Survey Sweepstakes
Alaska Travel Industry Association “Alaska Visitor Survey 2022” Sweepstakes Official Rules
Alaska Vacation Planner
Alaska Visitor Guide Survey Sweepstakes
ALEXANDRIA FOLLOW-UP SURVEY SWEEPSTAKES
All Passion Profiles
Anchorage Visitor Guide Survey Sweepstakes
Art Museum Enthusiasts
Ashland Survey of Owned Audiences Sweepstakes
Asian Pop Culture Lovers (COMING SOON)
Aspen Survey 2022-2023 Sweepstakes
Aspen Survey 2022-2023 Sweepstakes
Aspen Survey 2022-2023 Sweepstakes
AT&T Byron Nelson Survey Sweepstakes
Audience Identification & Personas Research
Audience Identification & Personas Research
Avenida Houston Website Survey Sweepstakes
BELLEVUE VISITOR SURVEY SWEEPSTAKES
Benchmarking Travel Sentiment
Big Game Hunting Enthusiasts
Big Sky Visitor Follow-up Survey Sweepstakes
Big Sky Visitor Survey Sweepstakes
Birding Enthusiasts
Board
Butler County Visitors Guide Survey Sweepstakes
Camping Enthusiasts
Canoeing-Kayaking Enthusiasts
Carlsbad Hotel Survey Sweepstakes
Charlottesville Website Intercept Sweepstakes
Cincinnati USA Sweepstakes
Cincinnati USA Website Survey Sweepstakes
Classical Music Concert Enthusiasts
Clearwater Marine Aquarium Post Visitor Survey Sweepstakes
Clients
College Sports Enthusiasts (COMING SOON)
Colorado Vacation Guide Survey Sweepstakes
Columbia Brand Survey Sweepstakes
Consumer & B2B Studies
Coronavirus Travel Sentiment Index Report
COVA Survey
COVID-19 Insights
COVID-19 Shareable Media
COVID-19 Supporting Articles and Press
COVID-19 Travel Sentiment Index Webinars
COVID-19 Webinars
Craft Beer Enthusiasts
DANewsletter1
DANewsletter2
DANewsletter3
DANewsletter4
Day Hikers
Desired Health & Safety Protocols
Destination APOLLO
Destination Brand Research
Destination Inspiration
Destination Website Net Promoter Score
DestinationGoldCoast.com Website Survey Sweepstakes
Digital Influencer Users
Discover America Inspiration Guide Germany Survey Sweepstakes
Discover America Inspiration Guide UK Survey Sweepstakes
Discover America Inspiration GuidePRCTravel Trade Survey Sweepstakes—Official Rules
Discover Kalamazoo Social Media Survey Sweepstakes
DiscoverKalamazoo.com Website Follow-Up Survey Sweepstakes
DiscoverKalamazoo.com Website Survey Sweepstakes
DMA West Survey 2023 Sweepstakes
DMO Website Value Study
Economic Impact & ROI Studies
Experience Olympia Website Survey Sweepstakes
Explore Branson Social Media Survey Sweepstakes
Explore Branson Website Survey Sweepstakes
Face Masks & Social Distancing
Fairfield Lodging Guest Survey Sweepstakes
Fashionistas (COMING SOON)
Foodie Travelers
Form
Freshwater Fishing Enthusiasts (COMING SOON)
Frisco Visitor Survey Sweepstakes Rules
Front Page
Golf Enthusiasts
GREATER HOUSTON CVB VISITOR SURVEY SWEEPSTAKES
Gulf Shores and Orange Beach Official Vacation Guide Survey Sweepstakes
Gulf Shores Survey Sweepstakes
Gulf Shores Website Survey Sweepstakes
Gulf to Bay Destination Magazine 2023 Sweepstakes
Hamilton County Website Survey Sweepstakes
Health & Wellness Enthusiasts
HHI
hhi video
Hilton Head Island Website Survey Sweepstakes
Home
Home
Huntington Beach Brand Survey Sweepstakes
Indy Dynamic Ads
Insights and Updates
International Travel Enthusiasts
IRVING HOTEL GUEST SURVEY SWEEPSTAKES RULES
LA Marathon Survey Sweepstakes
Laguna Beach Hotel Guest Survey Sweepstakes
Leisure Traveler Panel
Leisure Traveler Panel
Logo
Long-Haul/Overnight Hikers
Louisville Attractions Survey Sweepstakes
Love, Colorado Magazine Readership Survey Sweepstakes
Mammoth Lakes Tourism 2023 Sweepstakes
Marijuana Enthusiasts
Marketing Asset Evaluation
Maryland-Hotel Listing
Maryland-Places to Stay
Meeting Planner Panel
Meeting Planner Survey Prize Rules
Meeting Planner Survey Sweepstakes
Meeting Planner Thank You
Meetings
Meetings Industry Research—Coop Study
Meetings Market Studies
Mobile User Experience Research
Montana Post-Campaign Survey Sweepstakes
Montana Survey 2023 Sweepstakes
MontanaDigitalAds1
Motorcycle Touring Enthusiasts
Mountain Biking Enthusiasts
Music Festival Lovers
NAPA VALLEY 2018 VISITOR SURVEY SWEEPSTAKES RULES
NAPA VALLEY LODGING GUEST SURVEY SWEEPSTAKES RULES
NCOT
NCOT10
NCOT11
NCOT12
NCOT13
NCOT14
NCOT15
NCOT16
NCOT17
NCOT18
NCOT19
NCOT2
NCOT20
NCOT21
NCOT22
NCOT23
NCOT24
NCOT25
NCOT26
NCOT27
NCOT28
NCOT29
NCOT3
NCOT30
NCOT31
NCOT32
NCOT33
NCOT34
NCOT4
NCOT5
NCOT6
NCOT7
NCOT8
NCOT9
NCOTB
NevadaPres1
NevadaPres2
NevadaPres3
NEW SATS
NEWPORT BEACH VISITOR SURVEY SWEEPSTAKES RULES
Newsletters
Niagara-USA.com Website Survey Sweepstakes
Nightlife Enthusiasts
North Myrtle Beach Resident Survey Prize Official Rules
NV
NV 1
NV 10
NV 11
NV 12
NV 13
NV 14
NV 15
NV 16
NV 17
NV 18
NV 19
NV 2
NV 20
NV 3
NV 4
NV 5
NV 6
NV 7
NV 8
NV 9
OFFICIAL VISITOR GUIDE READERSHIP & CONVERSION STUDY
Outer Banks Survey Sweepstakes
Peer to Peer Lodging
Perceptions Survey Sweepstakes
Photography Aficionados (COMING SOON)
Popular Music Concert Enthusiasts
Press
Privacy Statement
Professional Sports Enthusiasts
Reno Tahoe Sweepstakes 2023
Resident Sentiment Research
Resources for Tourism & Recovery
Resources for Tourism Advocacy & Recovery
Rochester Visitor Guide Survey Sweepstakes
Rock on the Range Survey Sweepstakes
RV Travel Enthusiasts
Safety Metrics
Sailing/Boating Enthusiasts
Saltwater/Deep Sea Fishing Enthusiasts (COMING SOON)
San Diego Website Survey Sweepstakes
SAN FRANCISCO HOTEL GUEST SURVEY SWEEPSTAKES RULES
San Francisco Travel Partner Survey Sweepstakes
San Francisco Travel Survey Sweepstakes
San Francisco Visitor Survey 2017
San Francisco Website Survey Sweepstakes
Santa Monica Survey Sweepstakes
Santa Monica Survey Sweepstakes
SATS 2016 August Webinar
SATS 2016 March Webinar
SATS 2016 May Webinar
SATS 2016 November Webinar
SATS 2017 August Webinar
SATS 2017 June Webinar
SATS 2017 March Webinar
SATS 2017 November Webinar
SATS 2018 Fall Webinar
SATS 2018 March Webinar
SATS 2018 Spring Webinar
SATS 2018 Summer Webinar
SATS 2019 Fall Webinar
SATS 2019 Spring Webinar
SATS 2019 Summer Webinar
SATS 2019 Winter Webinar
SATS 2020 Summer Webinar
SATS 2020 Winter Webinar
SATS 2021 Winter Webinar
SATS Online
SATS Online Access
SATS Video Preview 11-2017
Sea Otter Classic Sweepstakes
Sioux Falls Survey Sweepstakes Consumer List
SITS 2016 Sneak Peek
Ski-Snowboard Enthusiasts
SLO Survey 2023 Sweepstakes
SLO Survey 2023 Sweepstakes
Small Game Hunting Enthusiasts
Social Media
Social Media Follower Sweepstakes
Sonoma County Email Survey Sweepstakes
Sonoma County Website User Survey Sweepstakes
South Haven Survey Sweepstakes Official Rules
STO Web User & Conversion – Coop Research
Strategic Planning Research
Survey Sweepstakes
Survey Sweepstakes
Survey Sweepstakes
Survey Sweepstakes
Survey Test
Tennessee Vacation Guide Survey Sweepstakes
thank you
Thank You For Signing Up
The Impact of DMO Websites
The State of the American Traveler 2021: Technology Edition
The State of the International Traveler 2021: What You Need to Know About European International Travelers Now
The State of the International Traveler: What You Need to Know About Global Travelers Now
The Value of DMOs
Theater Enthusiasts
Theme Park Enthusiasts
TikTok Research—Coop Study
Top Stories from Destination Analysts on Instagram
Travel & Trip Trends
Travel Passion Profiles
Travel Tacoma & Pierce County Survey
Travel Trade Survey
TravelAlaska.com Visitor Survey Sweepstakes
TravelNevada.com User Survey Sweepstakes
TravelPortland.com Website User Survey Sweepstakes
tricities
tricities 1
tricities 2
tricities 3
U.S. Destinations Tracked
Upcoming Live Streams
Valley Forge Visitors Guide Survey Sweepstakes
Valley Forge Website Visitor Survey Sweepstakes
Vegan Lifestyle Enthusiasts (COMING SOON)
VHBTEST1
Video
Video Gamers
Video Series
Video Series
Visit Alexandria Survey Sweepstakes
Visit Anchorage Survey Sweepstakes
Visit Anchorage Survey Sweepstakes Business Audiences
VISIT ANCHORAGE VISITOR GUIDE SURVEY PRIZE DRAWING
Visit Bozeman Survey 2023 Sweepstakes
Visit Franklin Survey Sweepstakes
Visit Houston Survey Sweepstakes
Visit Houston Texas Website Survey Sweepstakes
Visit Huntington Beach Pacific Airshow Attendee Survey 2022 Sweepstakes
Visit Huntington Beach Sweepstakes Rules
Visit Montana Social Media Survey Sweepstakes
Visit Newport Beach Sweepstakes Rules
Visit Phoenix Social Media Survey Sweepstakes
Visit Phoenix Website Survey Sweepstakes
Visit Rogers Sweepstakes
Visit St Pete Clearwater Sweepstakes Rules
Visit St. Pete Clearwater “Gulf to Bay Destination Magazine 2021” Sweepstakes Official Rules
Visit St. Pete Clearwater “Gulf to Bay Destination Magazine 2022” Sweepstakes Official Rules
VISITFLORIDA.COM Website Survey Sweepstakes Rules
VisitIndy.com Website Follow-Up Survey Prize Drawing
VisitIndy.com Website User Survey Prize Drawing
Visitor Guide Survey Sweepstakes
Visitor Profiles
Visitor Profiles
VisitPhoenix.com Website Survey Sweepstakes
VSA BRAND SURVEY SWEEPSTAKES RULES
Webinar Registration
Website User Survey Sweepstakes
wichita
wichita1
wichita2
wichita3
wichita4
wichita5
Wilmington and Beaches Survey Sweepstakes
Winchester Mystery House Follow-up Survey Sweepstakes
Wine Enthusiasts
Wine Survey Sweepstakes
Wyoming 2017 Official Travelers Journal Survey Sweepstakes
X Games California 2023 Sweepstakes
Yosemite Article
Yosemite E-Newsletters
About
Economic Impact Analysis
Key Staff
Report Library
Speakers
The State of the American Traveler ™ Study
Research
Return on Investment Studies
Sign up for free SATS reports
Brand Research
Submit New SATS Questions
The State of the International Traveler ™
Dallas Focus Groups
Keynote Topics
Website ROI
Client Successes
October 11, 2023 Update on The State of the American Traveler
Social Media ROI
Agency Services
Careers
Contact
Contact V2
Cookie Policy
Privacy Policy
September 13, 2023 Update on The State of the American Traveler
Staff Directory
Usability Research
August 9, 2023 Update on The State of the American Traveler
Insights & Updates
July 12, 2023 Update on The State of the American Traveler
June 14, 2023 Update on The State of the American Traveler
May 10, 2023 Update on The State of the American Traveler
April 11, 2023 Update on The State of the American Traveler
March 8, 2023 Update on The State of the American Traveler
February 1, 2023 Update on The State of the American Traveler
January 11, 2023 Update on The State of the American Traveler
December 6th Update on The State of the American Traveler
November 15th Update on The State of the American Traveler: Destination Management Edition
November 8th Update on The State of the American Traveler
October 4th Update on The State of the American Traveler
September 7th Update on The State of the American Traveler
August 2nd Update on The State of the American Traveler
July 6th Update on The State of the American Traveler
June 7th Update on The State of the American Traveler
May 3rd Update on The State of the American Traveler
April 5th Update on The State of the American Traveler
March 1st Update on COVID-19’s Impact on American Travel
February 15th Update on COVID-19’s Impact on American Travel
February 1st Update on COVID-19’s Impact on American Travel
January 18th Update on COVID-19’s Impact on American Travel
January 4th Update on COVID-19’s Impact on American Travel
December 14th Update on COVID-19’s Impact on American Travel
November 30th Update on COVID-19’s Impact on American Travel
November 16th Update on COVID-19’s Impact on American Travel
November 2nd Update on COVID-19’s Impact on American Travel
October 19th Update on COVID-19’s Impact on American Travel
October 5th Update on COVID-19’s Impact on American Travel
The Value of DMO Visitor Guides
The Value of DMO Visitor Guides
September 21st Update on COVID-19’s Impact on American Travel
September 7th Update on COVID-19’s Impact on American Travel
August 24th Update on COVID-19’s Impact on American Travel
Travel Oregon Visitor Profile RFP
August 10th Update on COVID-19’s Impact on American Travel
Watch: Our Journey Together in these Last 18 Months
July 27th Update on COVID-19’s Impact on American Travel
July 13th Update on COVID-19’s Impact on American Travel
June 29th Update on COVID-19’s Impact on American Travel
June 22nd Update on COVID-19’s Impact on American Travel
June 15th Update on COVID-19’s Impact on American Travel
June 8th Update on COVID-19’s Impact on American Travel
June 1st Update on COVID-19’s Impact on American Travel
May 25th Update on COVID-19’s Impact on American Travel
May 18th Update on COVID-19’s Impact on American Travel
May 11th Update on COVID-19’s Impact on American Travel
May 4th Update on COVID-19’s Impact on American Travel
April 27th Update on COVID-19’s Impact on American Travel
April 20th Update on COVID-19’s Impact on American Travel
April 13th Update on COVID-19’s Impact on American Travel
April 6th Update on COVID-19’s Impact on American Travel
March 23rd Update on COVID-19’s Impact on American Travel
March 16th Update on COVID-19’s Impact on American Travel
March 9th Update on COVID-19’s Impact on American Travel
March 2nd Update on COVID-19’s Impact on American Travel
February 23rd Update on COVID-19’s Impact on American Travel
February 16th Update on COVID-19’s Impact on American Travel
February 9th Update on COVID-19’s Impact on American Travel
February 2nd Update on COVID-19’s Impact on American Travel
January 26th Update on COVID-19’s Impact on American Travel
January 19th Update on COVID-19’s Impact on American Travel
January 12th Update on COVID-19’s Impact on American Travel
January 5th Update on COVID-19’s Impact on American Travel
December 22nd Update on COVID-19’s Impact on American Travel
December 15th Update on COVID-19’s Impact on American Travel
December 8th Update on COVID-19’s Impact on American Travel
December 1st Update on COVID-19’s Impact on American Travel
November 24th Update on COVID-19’s Impact on American Travel
November 17th Update on COVID-19’s Impact on American Travel
November 10th Update on COVID-19’s Impact on American Travel
November 3rd Update on COVID-19’s Impact on American Travel
October 27th Update on COVID-19’s Impact on American Travel
October 20th Update on COVID-19’s Impact on American Travel
October 13th Update on COVID-19’s Impact on American Travel
October 6th Update on COVID-19’s Impact on American Travel
September 29th Update on COVID-19’s Impact on American Travel
September 22nd Update on COVID-19’s Impact on American Travel
September 15th Update on COVID-19’s Impact on American Travel
September 8th Update on COVID-19’s Impact on American Travel
September 1st Update on COVID-19’s Impact on American Travel
August 25th Update on COVID-19’s Impact on American Travel
August 18th Update on COVID-19’s Impact on American Travel
August 11th Update on COVID-19’s Impact on American Travel
August 4th Update on COVID-19’s Impact on American Travel
July 28th Update on COVID-19’s Impact on American Travel
July 21st Update on COVID-19’s Impact on American Travel
July 14th Update on COVID-19’s Impact on American Travel
Marketing that Brings Meetings 2020
July 7th Update on COVID-19’s Impact on American Travel
June 30th Update on COVID-19’s Impact on American Travel
June 23rd Update on COVID-19’s Impact on American Travel
June 16th Update on COVID-19’s Impact on American Travel
June 9th Update on COVID-19’s Impact on American Travel
June 2nd Update on COVID-19’s Impact on American Travel
May 26th Update on COVID-19’s Impact on American Travel
May 19th Update on COVID-19’s Impact on American Travel
May 12th Update on COVID-19’s Impact on American Travel
May 5th Update on COVID-19’s Impact on American Travel
April 28th Update on COVID-19’s Impact on American Travel
Airlines
April 20th Update on COVID-19’s Impact on American Travel
April 13th update on COVID-19’s Impact on American Travel
Hotels
One Team One Dream-PW Protect Test
April 6th update on COVID-19’s Impact on American Travel
March 30th update on COVID-19’s Impact on American Travel

Categories

Advertising effectiveness
Big Data
Coronavirus
Destination Analysts
Economic Impact
International Travel
Marketing
Meetings Industry
Presentations
ROI
Technology
The State of the American Traveler
The State of the International Traveler
Travel Outlook
Uncategorized
Website Usability

Archive

Search

Recent Posts

The State of the American Traveler in August 2023 —Travel Budgets and Planning Windows Shrink, TikTok & Podcasts Keeps Rising
Travelers React to AI-Generated Travel Ads
The State of the American Traveler in July 2023 — What Trip Spending Will be Compromised to Keep Traveling
Globetrotting! The Latest Profile of the Internationally Traveling American
The State of the American Traveler in June 2023 — Sticker Shock Results in Trip Changes Amidst a Record Summer Travel Season

CATEGORIES

Advertising effectiveness
Big Data
Coronavirus
Destination Analysts
Economic Impact
International Travel
Marketing
Meetings Industry
Presentations
ROI
Technology
The State of the American Traveler
The State of the International Traveler
Travel Outlook
Uncategorized
Website Usability

CONTACT US

© Copyright - Destination Analysts - Enfold Theme by Kriesi

Twitter
Instagram
LinkedIn
Facebook

The State of the International Traveler Study™

Order Your Custom Report Today.

Destination Analysts’ annual tracking study, The State of the International Traveler™ tracks key destination performance metrics in 14 major feeder markets for over 60 U.S. destinations. Custom reports are available for destinations including:

Alaska
Albuquerque, New Mexico
Anaheim/Disneyland, California
Anchorage, Alaska
Atlanta, Georgia
Atlantic City, New Jersey
Austin, Texas
Baltimore, Maryland
Boston, Massachusetts
Branson, Missouri
Charleston, South Carolina
Charlottesville, Virginia
Chicago, Illinois
Dallas, Texas
Denver, Colorado
Detroit, Michigan
Hawaii
Hilton Head Island, South Carolina
Houston, Texas
Jacksonville, Florida
Kansas City, Missouri
Lake Tahoe area (California/Nevada)

Las Vegas, Nevada
Los Angeles, California
Louisville, Kentucky
Memphis, Tennessee
Miami, Florida
Minneapolis-St. Paul, Minnesota
Montana
Monterey County, California
Napa Valley, California
Nashville, Tennessee
New Orleans, Louisiana
New York City, New York
Newport Beach, California
Niagara Falls, New York
North Dakota
Oklahoma City, Oklahoma
Orlando, Florida
Outer Banks, North Carolina
Philadelphia, Pennsylvania
Phoenix, Arizona
Pittsburgh, Pennsylvania
Portland, Oregon

Rapid City, Mt. Rushmore, Badlands area
Reno, Nevada
Rural Nevada (outside Reno or Las Vegas)
Salt Lake City, Utah
San Antonio, Texas
San Diego, California
San Francisco, California
Santa Barbara County, California
Sarasota, Florida
Savannah, Georgia
Seattle, Washington
Sonoma County, California
St. Augustine, Florida
St. Louis, Missouri
St. Petersburg/Clearwater, Florida
Tampa, Florida
Texas (other areas of the state)
The Florida Gulf Coast
Washington, DC
Wyoming State

With the global spread of COVID-19, the travel industry is facing an unprecedented crisis. To help industry leaders navigate their response strategy and communicate to their stakeholders and communities, Destination Analysts is fielding a weekly survey of 1,200+ American leisure and business travelers, representing each region of the U.S. These timely insights into feelings and behaviors related to travel will provide important data to gauge the pandemic’s changing impact on travel as a lifestyle priority, as well as when travel demand will rebound—and from which traveler segments and to which types of destinations first. Our team can present a brief 15-minute update on American Travel Sentiment from this research or a full presentation of findings.

Entertain your audiences with a lively custom look into your destination’s competitive landscape. This unique and custom presentation will show you how travelers in America–and around the world–view your destination. Using data collected in Destination Analysts’ on-going opinion tracking surveys of travelers in the USA and 14 of the largest global travel markets, our speakers make sense of current trends and reveal a surprising new perspective on your position in the marketplace.

The American leisure travel market is an ever-shifting landscape. Presenting current data and trends from nearly two decades of research into American travel sentiment, behaviors and aspirations, Destination Analysts will help you move your marketing and business strategies forward with confidence in understanding The State of the American Traveler™.

International visitors to the United States represent hundreds of billions in spending impact to the vast array of destinations they visit. With data from our annual study of international travelers in the top 14 U.S. feeder markets (United Kingdom, France, Germany, Italy, the Netherlands, Canada, Mexico, Brazil, Argentina, Australia, China, India, Japan and South Korea), Destination Analysts will share how international travelers can be reached and influenced, the media they consume, the types of experiences, lodging and dining they desire in the U.S., anticipated spending in the U.S. (including on types of items) and more. The presentation can be also be customized to illustrate the appeal of and familiarity with certain U.S. destinations, as well as intended future visitation to and “buzz” levels.

Different types of travelers dream about and approach leisure travel in a myriad of ways. In this fascinating presentation, Destination Analysts provides an in-depth look into the travel inspiration behaviors, planning habits and psychographic compositions of the most important travel segments of now and the future.

The long-term health of most destination brands will be reliant on tourism leaders effectively attracting new and diverse audiences. Destinations which are seeking to position their brand and visitor experience to a more culturally diverse group of travelers will benefit from hearing directly from these potential customers on what will inspire them and how to reach them. Key insights from a custom analysis of a national survey of these important traveler audiences will be presented, along with video interviews of these travelers discussing their opinions and desires. Your audience will walk away with insights into audiences that their brand may have particular success with, ideas for positioning their brands to be interesting and welcoming to diverse audiences, successful messaging strategies for different cultures and images, as well as content to be sensitive to. Option to include a live focus group of a diverse panel of travelers representing a myriad of cultures and backgrounds.

Fresh insights from the latest The CVB and the Future of the Meetings Industry study will reveal effective means of getting meeting planners to pay attention to you, the products and services they are seeking DMOs to further develop, and meeting planners’ perspectives on how the relationship between DMOs and meeting planners can improve. Attendees will walk away with an understanding of whether their current service offerings are matching meeting planners’ needs, tactics for best marketing to, selling and servicing meeting planners, and ideas for new products or services that will be appealing to meeting planners to consider their destination. Option to learn more and in real-time with a live online panel of meeting planners, who will share their perspectives and take questions from attendees.

What mistakes are destinations making on their website? How can they more effectively attract visitors and serve their audience needs? Destination Analysts has overseen thousands of hours of traveler interviews as part of DMO website usability studies. In this entertaining and thought-provoking presentation, we will take attendees inside the psyche of their website audience and share what we’ve learned about the common mistakes most DMOs continually make. Using examples taken from pertinent DMOs, we’ll show how to quickly and cheaply improve a DMO website.

Smaller destinations face the same pressure to make hard decisions and justify their expenditures as larger ones. Yet, to many small destinations, market research is perceived as expensive and out of reach. In this one-hour session, you will learn the basics of conducting reliable and cost-effective market research in-house. This presentation will leave you with a treasure trove of ideas with the highest impact to your organization and new ideas for minimizing and sharing research costs.