Update on American Travel Trends & Sentiment—Week of June 14th

While some Americans plan to leave their current romantic partner, the more common lifestyle changes they anticipate post-pandemic include finding a healthier work/life balance, traveling more and also being more mindful of travel sustainability. 43% of travelers are now saying they are ready to move on from the pandemic and it appears that this health crisis has also opened Americans’ minds up to the idea of traveling more domestically.

IMPORTANT: These findings are brought to you from our independent research, which is not sponsored, conducted or influenced by any advertising or marketing agency. Every week since March 15, 2020, Destination Analysts has surveyed 1,200+ American travelers about their thoughts, feelings, perceptions and behaviors surrounding travel—specifically in the wake of the coronavirus pandemic—and explored a variety of topics. The key findings presented below represent data collected June 9th-11th.

Key Findings to Know:

  • Many Americans are ready to move on from the pandemic: This week, 43.5% of travelers agree that they personally feel the pandemic is effectively over and they are ready to move on (up from 40.6%). This rising feeling also coincides with an increase in both openness to travel inspiration (69.4% up from 67.4%) and excitement to travel in the near term (73.7% up from 71.9%). Additionally, those who do not feel confident they can travel safely in the current environment is at a record low (15.7%).
  • American lifestyle changes are coming: Nearly three-in-ten Americans expect to change their lifestyles post-pandemic. Most commonly, those expecting to make changes feel it is most important for them to find a healthier work/life balance, spend more time with family, be more mindful of their self-care and spend more time with friends. Although less common, some are also looking to get rid of their current romantic partner. In addition, nearly a quarter plan to make changes to the way they travel. Most notably, those anticipating travel habit changes plan to travel more, focus more on outdoor experiences and also be more mindful of travel sustainability.
  • Expectations for vaccinations inch up: Expectations for adult American travelers to take a vaccine (or have already taken a vaccine) inched closer to the 75% mark. This week 73.9% say they will or have been vaccinated (up from 72.9%). Similarly, parents of school-aged children are increasingly expecting to have their children (or already had their children) take a vaccine—a pandemic-record high of 61.7% up from 59.7% last week.
  • Interest in domestic trips increases: In fact, 70.9% of travelers who were more internationally oriented (e.g. were more interested in traveling outside the U.S. than traveling domestically pre-pandemic) said the pandemic has opened their minds to traveling more within the U.S.
  • Bookings for lodging accommodations are on the rise: 18.2% of Americans made travel reservations in the last week. Of these travel bookers, the most common reservation made was for a hotel room (52.7% up from 47.4%). In addition, nearly one-in-five also booked a home-sharing service such as Airbnb or VRBO this week (17.7% up from 13.3%).
  • Relaxation, scenic beauty and new experiences are what Americans most want to get out of their travels in the upcoming year: Secondarily, Americans will also seek out escapism, food experiences and adventure. Affordability will also be of high importance. In fact, it was among the top three destination attributes they consider very important or essential in regard to the destinations they plan to visit in the next year—after fun and relaxing.
  • Follow us on social for infographics of these and other key findings. You can also download recent infographics here. Need assets for a presentation or something else? Find all the presentation decks from our ongoing traveler research here—new decks posted each Tuesday afternoon. And please join us every Tuesday at 11:00am EST for a live presentation of the latest insights into traveler perceptions and behaviors.

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