Future of Travel-Planning Apps blog 2

July 16, 2019/by Destination Analysts

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International visitors to the United States represent hundreds of billions in spending impact to the vast array of destinations they visit. With data from our annual study of international travelers in the top 14 U.S. feeder markets (United Kingdom, France, Germany, Italy, the Netherlands, Canada, Mexico, Brazil, Argentina, Australia, China, India, Japan and South Korea), Destination Analysts will share how international travelers can be reached and influenced, the media they consume, the types of experiences, lodging and dining they desire in the U.S., anticipated spending in the U.S. (including on types of items) and more. The presentation can be also be customized to illustrate the appeal of and familiarity with certain U.S. destinations, as well as intended future visitation to and “buzz” levels.

Different types of travelers dream about and approach leisure travel in a myriad of ways. In this fascinating presentation, Destination Analysts provides an in-depth look into the travel inspiration behaviors, planning habits and psychographic compositions of the most important travel segments of now and the future.

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Fresh insights from the latest The CVB and the Future of the Meetings Industry study will reveal effective means of getting meeting planners to pay attention to you, the products and services they are seeking DMOs to further develop, and meeting planners’ perspectives on how the relationship between DMOs and meeting planners can improve. Attendees will walk away with an understanding of whether their current service offerings are matching meeting planners’ needs, tactics for best marketing to, selling and servicing meeting planners, and ideas for new products or services that will be appealing to meeting planners to consider their destination. Option to learn more and in real-time with a live online panel of meeting planners, who will share their perspectives and take questions from attendees.

What mistakes are destinations making on their website? How can they more effectively attract visitors and serve their audience needs? Destination Analysts has overseen thousands of hours of traveler interviews as part of DMO website usability studies. In this entertaining and thought-provoking presentation, we will take attendees inside the psyche of their website audience and share what we’ve learned about the common mistakes most DMOs continually make. Using examples taken from pertinent DMOs, we’ll show how to quickly and cheaply improve a DMO website.

Smaller destinations face the same pressure to make hard decisions and justify their expenditures as larger ones. Yet, to many small destinations, market research is perceived as expensive and out of reach. In this one-hour session, you will learn the basics of conducting reliable and cost-effective market research in-house. This presentation will leave you with a treasure trove of ideas with the highest impact to your organization and new ideas for minimizing and sharing research costs.

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